Create powerful contact forms, quote requests & job applications for your trade business in no time — with AI, no tech skills needed

On a building site there is rarely a laptop, but always a smartphone in the pocket. The forms are built for exactly that: the customer types a description of the water damage, snaps two photos of the pipe and hits Send — done. The site manager sees the inquiry seconds later as an email with PDF attachment or as a CRM entry, depending where the webhook points.

Photo documentation matters because it saves measurement visits. Instead of driving out with a folding rule, a picture with a coin for scale is often enough to calculate a first quote. The form accepts HEIC from iPhone as well as JPG and shrinks large images server-side — you do not need to explain anything, the customer does not need to configure anything.

Mobile-first also means: no tiny dropdowns, large tap targets, no pinch-zoom required. Inputs are saved locally in case the connection drops in a dead zone — the customer never types twice.

The phone rings at lunch, the customer leaves a message, the apprentice calls back in the evening, nobody answers — and the job ends up with the competitor. Online booking breaks this loop because it is reachable 24/7 and never takes a break. The customer sees free slots, picks one, done.

The confirmation arrives by email with an ICS file attached that drops into Apple Calendar, Google Calendar or Outlook with a single tap. A reminder 24 hours before noticeably reduces the no-show rate without anyone in the office having to think about it. Cancellation works via a one-click link in the same email — no phone calls, no email ping-pong.

Internally, slots can be filtered by trade, region or employee. Anyone working both as electrician and plumber can set up two separate booking flows — the customer only sees the relevant one. Conditional logic surfaces follow-up questions once a slot is picked, for example "travel postcode" or "key handover required?".

Most happy customers say nothing, while unhappy ones write a one-star Google review immediately. That imbalance can be flipped by actively asking for feedback after every completed job. A short NPS question ("How likely are you to recommend us?") plus a comment field is enough — three clicks, thirty seconds.

The trick is the routing logic: anyone giving 9 or 10 points sees a "Leave a review on Google" button in the next step with a direct deep link to your Google Business profile. Anyone giving fewer points lands on a complaint form that comes to you internally — before the frustration becomes public. This bridge between internal survey and Google Reviews is not a native Google feature, but it works with any link.

The internal data is yours to keep: which apprentice gets the best ratings, which trade has room to improve, are there seasonal patterns? A plain CSV analysis is enough to see trends — no BI suite required.

GDPR sounds like a big-company topic, but it applies to every one-person business as soon as customer data is processed. Three points matter in practice: a short privacy policy on the website, a properly documented consent in the inquiry form and a realistic retention period for inquiries. Three years for non-realised inquiries, ten years for actually executed jobs (tax retention period) are common.

For photo uploads the same rules apply as for any other record: the customer must know that and why you store the image. A note in the form ("photos are stored for quote calculation and deleted after job completion or at the latest after three years") usually suffices — combined with a mandatory checkbox before submission.

If you use a tool like Questee, you additionally need a data processing agreement (DPA). Hetzner as hosting provider supplies one, Questee passes it through. EU hosting means no data flows to the US, no Schrems II discussions. Cloudflare Turnstile instead of Google reCAPTCHA saves one extra US data transfer.