For estate agents

Valuation enquiries on your website — instead of bought dearly from portals

"What is my house worth?" is the strongest seller enquiry there is. With your own valuation form including indicative-value logic you capture these leads where they belong: with you — not with a portal that sells them back to you.

Build your valuation form
How it works

0€ lead commission per enquiry — leads from your own website are yours

Every local agent's lead problem

Portals sell you your own neighbourhood

Owners in your patch type "value my house" into Google and land on a portal — which then sells the contact for three-figure sums to you and two competitors at the same time. You pay for enquiries that should be yours.

Your website captures nothing

Your site says "contact us for a valuation" — a hurdle almost nobody clears. Without an interactive form offering tangible value (the indicative figure) the visitor stays anonymous and returns to the portal.

Funnel agencies quote four figures

Having a valuation funnel built quickly costs €2,000 to €5,000 plus ongoing maintenance. For many solo agents and small offices that never pays off — so nothing changes, and the leads stay with the portal.

Your own valuation funnel in an afternoon

  1. 1

    Build the form with indicative-value logic

    You ask what drives the value: property type, floor area, plot, year, condition, location. With the calculator feature you encode your local indicative-value logic — say, price per square metre by district times area, adjusted by condition factors. Your market knowledge, poured into formula fields.

  2. 2

    The owner gets an instant indicative figure

    The visitor clicks through — one question per screen, two minutes — and sees an indicative value range for their property at the end. For the precise valuation with an on-site visit they leave their contact details. Real value in return, instead of "we will be in touch".

  3. 3

    You call a warm seller lead

    The email notification delivers contact details plus all property data. You do not call cold — you pick up from the indicative figure: "For a precise assessment I would gladly look at the location and condition in person." Exclusively your lead — no competitor bought the same enquiry.

The building blocks of your valuation funnel

Calculator feature

Compute an indicative range from your own formulae — square-metre prices, condition and location factors.

Conditional logic

House, flat or plot — every property type gets its own valuation questions.

Embedding

The funnel runs directly on your website — your domain, your Google ranking, your leads.

Your own branding (Pro)

Logo, colours, tone — the funnel looks like your agency, not a third-party tool.

Email notification

Every new lead instantly in your inbox — you call while the selling interest is hot.

GDPR & German hosting

Owner data stays on German servers, Art. 28 DPA included — one more trust argument.

One portal lead costs more than a year of Questee

Free to try (3 forms, 100 responses/month). Pro with unlimited forms, your branding and AI for €12/month — €9/month annually. For comparison: a single purchased seller lead often costs €100 or more.

Free

3 forms, 250 responses/month

Pro

Unlimited, 10,000 responses/month, AI included

View all plans

Questions from agency practice

Where does the indicative value come from — do you have market data?
No, and that is the point: you define the indicative-value logic yourself with the calculator feature — based on your local market knowledge, your square-metre prices per location, your premiums and discounts for condition and year. No anonymous algorithm, but your expertise as a first taste. Exactly that distinguishes your funnel from portal mass valuations.
Is an online indicative figure not unprofessional?
Not if you frame it properly: show a range rather than a single figure and clearly label it a non-binding initial estimate that does not replace the on-site visit. Exactly this gap — indicative figure vs. thorough valuation — is your conversation opener. Owners understand this; they want a ballpark before letting an agent into their home.
How does this differ from lead agencies' valuation funnels?
Functionally little — in price, everything. Agencies build you the same funnel type for €2,000 to €5,000 setup plus a maintenance contract. With Questee you build it yourself in an afternoon (AI generation delivers the skeleton in 30 seconds) and change it anytime without an agency ticket. The lead reaches you either way — the route there just costs a hundredth.
How GDPR-compliant is the lead capture?
Fully: hosting exclusively in Germany, encrypted transfer, tenant-isolated storage, Art. 28 GDPR DPA included. You decide which mandatory fields to collect and can add a consent question for follow-up contact. Towards owners, "your data stays in Germany" is a genuine trust argument too.
How do visitors find my funnel in the first place?
The funnel is the destination, you bring the traffic: link it prominently on your homepage ("What is your property worth?"), in your email signature, on flyers and shop-window notices via QR code — and if you run local ads, it is the perfect landing page. Even the shop-window QR code captures passers-by who would never call.
Does the owner see the indicative figure immediately?
That is your call. Option A: show the range right on the completion page — maximum transparency, highest completion rate. Option B: "You will receive your initial estimate by email / in a personal call" — more control, a stronger reason to ring. Many agents start with A and test B against it.
Can I run several funnels for different districts?
Yes — forms are unlimited on Pro. Set up one funnel per district or property type with adjusted square-metre prices, or one central funnel with a district selector that feeds into the calculation. Duplicating and adjusting takes minutes.

Take back the seller leads from your own neighbourhood

Build the funnel, embed it on your website, receive exclusive enquiries. Start free, cancel anytime.

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