For shops & D2C brands

Influencer requests you can finally compare

Instead of Instagram DMs without numbers: an application form that captures channels, reach, engagement and media kit in a structured way. Every collaboration request arrives in the same format — and you decide on data.

Build your application form
What gets asked?

1 Format for all collaboration requests — finally comparing apples with apples

Collaboration requests today: DM chaos

DMs sink — including the good ones

"Hey, love your products, want to collab? 😍" lands between customer questions and spam in your Instagram inbox. The DM from the perfectly matching creator slips through while you type the same follow-ups to others three times a week: which channels? What reach? What do you have in mind?

Unverified numbers, missing media kits

"50k followers, great engagement" — says who? Hardly anyone brings a media kit with real insights, and DMs are a poor channel for submitting one. You end up deciding on product budgets based on unverified self-declarations.

No two requests are comparable

One writes three sentences, another sends a PDF deck, a third just says "DM me". Without a uniform format you cannot lay out side by side who fits your brand, audience and budget — selection becomes gut feeling instead of a decision.

From DM chaos to an application process

  1. 1

    Set up the application form, link it everywhere

    You define what you need to know: channels and handles, followers per channel, engagement rate, audience description, collaboration idea, fee expectation or product deal, media kit as a file upload. Put the link in your Instagram bio, on your website and as the standard reply to every collab DM.

  2. 2

    Creators apply in a structured way

    One question per screen, completable on the phone — where creators are anyway. Conditional logic asks for the right metrics per channel; the upload takes media kits and insights screenshots in full quality. Anyone serious invests the five minutes — a built-in seriousness filter.

  3. 3

    You select based on data

    All applications arrive in the same format: reach next to reach, media kit next to media kit. Via e-mail notification or webhook they flow into your inbox or creator spreadsheet. Rejections, follow-ups and acceptances become a matter of minutes, not weeks.

Everything for your creator application process

Media-kit upload

PDF media kits and insights screenshots right in the form — full resolution instead of compressed DM images.

Conditional logic

TikTok questions only for TikTok creators, YouTube metrics only for YouTube — the form adapts.

Required fields

No application without channel details and reach — the end of substance-free "DM me" requests.

Dedicated URL & embedding

As a link in your Instagram bio or embedded on your "collaborations" page.

Webhooks

Applications automatically into your creator sheet, CRM or Slack channel.

Multilingual (DE/EN)

International creators apply in English via the same form — one evaluation for all.

No marketplace commission, no platform lock-in

Free to start (3 forms, 100 responses/month). Pro with unlimited forms and your own branding: €12/month, €9/month billed annually — instead of a cut of your collaboration budget.

Free

3 forms, 250 responses/month

Pro

Unlimited, 10,000 responses/month, AI included

View all plans

Questions about the creator application form

Does Questee verify creators' reach figures?
No — but the form is what makes verification possible: make insights screenshots or the media kit a required upload, and every figure comes with evidence attached. That is the decisive difference from DMs, where numbers are claimed and never substantiated. The final plausibility check (do engagement and followers add up?) remains your job — but now with material.
What should the application form ask for?
Proven: name and contact, channels with handles, followers and engagement rate per channel, audience description (age, region, interests), past brand collaborations, a concrete content idea for your brand, compensation expectation (product, fee, affiliate) and the media kit as an upload. The content idea is the secret star: it instantly shows who engaged with your brand and who is mass-DMing.
Does a form not put off good creators?
Experience says the opposite: professional creators have their media kit and metrics ready and appreciate a clear process — it signals that your brand takes collaborations seriously and decisions actually get made. The ones put off are mostly those sending identical DMs to a hundred brands. That filtering effect is exactly the point.
How is this different from influencer platforms?
Marketplaces like Collabstr or Influencity broker creators from their pool — for subscription fees or commission, with the relationship running through the platform. The Questee form structures the opposite route: creators who approach you because they know your brand. These inbound requests are often the most authentic collaborations — and at €12/month instead of commission, also the cheapest.
Is this GDPR-compliant — creator data is personal data after all?
Yes — creator application data (name, contact, metrics, media kit) is personal data, and Questee processes it on German servers with an Art. 28 GDPR DPA and encrypted transfer. Compared with your Instagram inbox you additionally have the data in one place rather than at Meta — a clean process for deletion requests from rejected applicants too.
How do I reply to collab DMs without seeming rude?
With a friendly standard reply plus link: "Thanks for your interest! We genuinely review every collaboration request — just fill in our short form and we'll get back to you." That does not come across as dismissive but as professional — you are saying yes to a real review process. Saved as a quick reply in Instagram, each DM costs you five more seconds.
Can applications flow into a spreadsheet automatically?
Yes — via webhook you send every application to your spreadsheet or automation tool (e.g. via Zapier or Make into Google Sheets, Airtable or Notion). Your creator database builds itself without manual work: sortable by reach, niche and compensation expectation — the foundation for your next campaign planning.

Turn collab DMs into an application process

Build the form, link it in your bio, save your standard reply — requests become comparable from now on. Start free.

Create your application form