For marketers, coaches & SaaS teams

A quiz that qualifies leads — not just collects e-mails

Build an interactive quiz with personalised results. Visitors get instant value, you get segmented leads with real context — GDPR-compliant, EU hosting, no Typeform price shock.

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~38 % average opt-in rate for quiz funnels vs. 1–2 % for PDF gates

Why your lead magnet is not converting

PDF gate: distrust instead of curiosity

Visitors know they are paying for a whitepaper with spam. 98 of 100 leave — or enter a throwaway address. You collect contacts, not prospects.

All leads treated the same

Your CRM knows the e-mail but not the problem behind it. Beginner or expert, small budget or enterprise — your nurturing sends everyone the same sequence. Unsubscribes rise, conversion falls.

Typeform & co. store in the US

Once your quiz tool stores lead data on US servers, you need a valid transfer mechanism (SCCs + TIA). Many tools do not fully deliver the DPA under Art. 28 GDPR — a real liability risk for your landing page.

How Questee rethinks the quiz funnel

  1. 1

    Build quiz with conditional logic

    Pick the quiz template, adjust questions and answer paths. Conditional logic drives which follow-up question appears — creating a conversation, not a form. Define result segments (e.g. "Beginner", "Intermediate", "Pro") with scoring rules.

  2. 2

    Personalised result — then e-mail

    After the last question the visitor sees their result instantly — no e-mail required upfront. Only then comes the opt-in mask: "Get result by e-mail + matching tip guide". Willingness to share rises because value was already experienced.

  3. 3

    Segmented leads straight into CRM

    Every response carries a segment tag. Via webhook or native integration (Mailchimp, ActiveCampaign, HubSpot), contacts land automatically in the right list — with the quiz score as a custom property. No manual sorting, no data loss.

What makes a real quiz funnel

Not every form builder can do this — here is what Questee brings.

Lead scoring & segmentation

Each answer option carries a score value. Questee calculates the segment automatically at the end — fully definable result types without code.

Conditional logic (unlimited)

Branch as deep as needed: answer A goes to question 4, answer B jumps to question 7 with pre-filled context. No question limits, no logic caps.

Result screen with dynamic content

The result screen shows personalised text, matching CTA, and optional image — all depending on the calculated segment. One quiz, many versions.

Webhook & CRM integration

Native integrations for Mailchimp, ActiveCampaign, HubSpot. Or generic webhook with segment tag and score in payload. GDPR-compliant, EU hosting, no US transfer.

GDPR-compliant opt-in

Built-in double opt-in flow, consent text individually configurable, timestamp and IP stored — audit-proof under Art. 7 GDPR.

Try the quiz live

No mockup — this is a real Questee quiz template you can use right after.

Template: lead-magnet-quiz

"Our old PDF gate had a 1.3 % opt-in. With the Questee quiz we hit 34 % — and leads arrive pre-segmented before they land in the CRM. That has completely changed our e-mail funnel."

Miriam Koester Head of Demand Generation · Skalierbar GmbH

Fair price, no Typeform shock

Free for initial quiz tests (3 forms, 100 responses). Pro for active funnels (unlimited quizzes, 10,000 responses/month, CRM integration) — at €9/month instead of €50+ at Heyflow or Typeform.

Free

3 forms, 250 responses/month

Pro

Unlimited, 10,000 responses/month, AI included

View all plans

Questions about the quiz funnel

Does the visitor have to enter their e-mail to see the result?
No — that is the core logic. The visitor sees the result immediately, without entering contact data. Only then does the optional opt-in appear ("Result by mail + bonus guide"). This order significantly increases willingness to share data because trust and value have already been experienced.
Is this GDPR-compliant when collecting leads in Germany?
Yes — Questee hosts in Germany, signs the data processing agreement under Art. 28 GDPR, and stores no lead data on US servers (no Schrems-II risk). The opt-in field supports double opt-in with timestamp log — demonstrable under Art. 7 GDPR. In contrast, Typeform's default data storage sits on US infrastructure.
How many result segments can I define?
There is no hard limit. Typically 3–5 segments (e.g. "Beginner", "Growth phase", "Scaling"). Each segment gets its own result screen with individualised text, image, and CTA button. Score ranges are defined by number spans (e.g. 0–10 = segment A, 11–20 = segment B).
Does the CRM integration work with my tool?
Natively supported: Mailchimp, ActiveCampaign, and HubSpot. For all other tools a generic webhook is available — JSON payload with e-mail, segment tag, score, and all individual answers. Via Zapier or Make this reaches virtually any CRM. Segment tag and score land as custom properties on the contact record.
Can I embed the quiz into my existing landing page?
Yes — via iFrame snippet or our JavaScript embed that adapts to page height (no scroll bar). Alternatively the quiz can run on a standalone Questee URL (yourname.questee.app/quiz). Both variants support UTM parameter pass-through for clean attribution tracking.
What does Questee cost compared to Typeform or Heyflow?
Questee Pro costs €9/month (annual) and covers unlimited quizzes and up to 10,000 responses/month. Typeform Business starts at ~€59/month, Heyflow Growth at ~€49/month — both default to US infrastructure, creating additional compliance overhead. Questee is not a stripped-down clone: conditional logic, lead scoring, and CRM webhooks are fully included in the Pro plan.
Can I use the quiz on mobile devices?
Yes — one question per screen is the default mode. Each question fills the full viewport, answer options are thumb-tap sized, the progress bar follows along. Load times are optimised (no external tracking scripts outside own hosting), keeping mobile bounce rates low.

Your quiz is live in 15 minutes

Choose template, customise questions, connect CRM — done. Start free, no contract, GDPR-compliant from Germany.

Build quiz now