For shop owners

Newsletter sign-up with a lead magnet — consent documented and safe

Guide, discount code or checklist in exchange for an e-mail address: the form captures the lead plus consent with time and wording. Via webhook the address goes to your e-mail tool, which sends the double-opt-in mail.

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How it works

<1 % conversion of a footer newsletter box — a lead magnet typically multiplies that

Why your newsletter box does not work

"Subscribe to our newsletter" is not an offer

The footer box promises the visitor exactly one thing: more e-mails in their inbox. No wonder fewer than 1% want that. Without a concrete return, signing up is a gift to you — and nobody gives gifts on the internet.

Consent captured — but provable?

If someone complains or the supervisory authority asks, you must be able to prove: who consented, when, to what wording? Many popup and form tools store exactly none of that — the address is there, the evidence is missing. In a dispute, the burden of proof is yours.

US popup tools as a privacy liability

The common lead-capture tools are US services: your customers' e-mail addresses travel to servers outside the EU, and your privacy policy needs third-country transfer clauses. For a simple newsletter sign-up you saddle yourself with a data route that needs explaining.

A lead magnet, implemented cleanly

  1. 1

    Build a form with exchange value

    You phrase the offer: "Get the care guide as a PDF" or "10% off your first order". The form asks for the e-mail address plus optionally one or two interest questions — and contains the consent checkbox with your wording. Embedded via code snippet on your home page, product pages or as a dedicated landing page.

  2. 2

    Visitors trade — Questee documents

    The visitor gets real value and gladly gives the address in return. For every sign-up, Questee stores the time and the exact consent wording — audit-proof, on German servers. That is the evidence popup tools fail to give you.

  3. 3

    Webhook to your e-mail tool — double opt-in runs

    Via webhook the address lands instantly in your e-mail tool (Brevo, Mailchimp, Klaviyo…), which sends the confirmation e-mail and delivers the lead magnet. Questee documents the consent, your tool does the sending — each component does what it does best.

Lead capture with evidential weight

Consent documented

Time and wording of every consent stored audit-proof — your GDPR evidence.

Webhooks

New leads flow straight into your e-mail tool — double opt-in and magnet delivery start automatically.

Embed anywhere

Via iframe or script on any shop page — or as a dedicated landing-page URL for ads.

Conditional logic

Optional interest questions segment the lead right at sign-up — for more relevant campaigns.

Hosted in Germany

E-mail addresses stay on German servers, Art. 28 GDPR DPA included.

Your branding (Pro)

The sign-up form carries your logo and colours — no third-party branding in your shop.

Predictable pricing instead of per-lead fees

Free to test (3 forms, 100 responses/month). Pro with unlimited forms and your own branding: €12/month, €9/month billed annually — no matter how many leads come in.

Free

3 forms, 250 responses/month

Pro

Unlimited, 10,000 responses/month, AI included

View all plans

Questions about lead magnets & double opt-in

Does Questee send the double-opt-in confirmation e-mail?
No — and frankly that is better: your e-mail tool (Brevo, Mailchimp, Klaviyo…) sends the confirmation as soon as the address arrives via webhook. Those tools specialise in deliverability and have double opt-in built in. Questee delivers the part missing there: the documented initial consent with time and wording.
How do I deliver the lead magnet (PDF, discount code)?
The cleanest route: after double-opt-in confirmation, via e-mail from your e-mail tool — so only people who actually confirmed get the magnet, and throwaway addresses get nothing. Alternatively you can show the download link or code directly on the form's thank-you page if reach matters more to you than list quality.
What exactly does Questee document about the consent?
For every sign-up it stores when it happened and which consent text was agreed to — precisely the points that matter in a GDPR enquiry or unfair-competition claim. The data sits on German servers and stays retrievable even when the lead lives on in your e-mail tool. The double-opt-in log (click on the confirmation link) is additionally kept by your e-mail tool.
Which lead magnet works best for a shop?
The first-order discount code is the classic — it converts strongly and attracts purchase-ready visitors, but costs margin. Content magnets (size guide, care instructions, checklist) convert somewhat less but attract people interested in your topic rather than just the discount. Many shops run both: discount on product pages, guide in the content area.
Why not use my e-mail tool's own sign-up form?
You can — but the built-in forms are usually rigid: one e-mail field, done. No multi-step structure, no conditional logic for interest segmentation, often no clean embedding in your shop design, and with US tools even the capture happens outside the EU. Questee gives you design freedom and German data residency — then hands over seamlessly via webhook.
Do I need a Stripe integration for the discount-code magnet?
No — the discount code comes from your shop system (you create it there like any voucher) and is communicated via the confirmation e-mail or thank-you page. Questee needs no connection to your checkout for this. Questee's payment feature (Stripe) is meant for other cases, such as paid registrations.
Does a multi-step sign-up form make sense?
Yes, often more than a single-field form: first an easy entry question ("What are you into: skincare or make-up?"), then the e-mail address. The entry question lowers the barrier, hands you a segment attribute for free and builds commitment — whoever answered question one rarely abandons at the e-mail step. With one-per-screen this is the default structure in Questee.

Turn visitors into subscribers — with evidence

Build the lead form, webhook to your e-mail tool, consent documented. Start free.

Create your lead form