For performance marketers & ads freelancers

Ads audit enquiries with account context instead of flying blind

Structured pre-capture for your ads audit: monthly spend, active channels, conversion goals, current management. The first call starts at the levers — not at "so, tell me about your business".

Create audit enquiry
What gets captured?

100 % of first calls with spend, channel and goal context — instead of get-to-know small talk

The problem with ads audit enquiries

Enquiry without account context

"Our Google Ads aren't working, can you take a look?" — no spend, no channels, no conversion setup known. You don't even know whether it's a €500 or €50,000 monthly budget.

The first call is data collection

A 45-minute call — 30 of it on questions a form could have answered: which campaign types? Who manages it today? What's been tried? A quarter of the time remains for the actual assessment.

Fit only visible after the effort

Whether budget and maturity fit your offer, you only learn in the call. Shops below minimum spend, industries outside your niche, pure "second opinion" requests — each costs a meeting first, then the decline.

From contact form to audit intake

  1. 1

    Set up your audit intake once

    A form with the questions that carry your assessment: active channels (Google, Meta, LinkedIn, TikTok), monthly spend as a range, business model, conversion goals and tracking status, current management, biggest pain. AI-generated, embedded on your site.

  2. 2

    The prospect delivers the context

    One question per screen, conditional logic per channel: someone running only Meta sees no Google questions. Shopping questions only for e-commerce, lead-gen questions only for B2B. Five minutes produce a profile that otherwise costs half a first call.

  3. 3

    You start at the lever, not at zero

    The enquiry arrives with full context via email and in the dashboard. Spend below your threshold? A friendly decline with a resource tip. If it fits, you enter the call prepared: "Given your setup, I'd look at conversion tracking first" — substance from minute one.

Built for qualified ads enquiries

Per-channel conditional logic

Meta, Google and LinkedIn questions only appear when the channel is active — no bloated one-size form.

Answer piping

"At {spend} monthly budget, what would be an acceptable CPA?" — the enquiry feels like a professional conversation.

Embedding

Via iframe, script or popup on your landing page — the intake sits where your own ads lead.

Instant notification

Every enquiry straight to your inbox with all answers — you reply while the lead is hot.

Webhooks

Push answers automatically into your CRM or reporting setup — no tool lock-in, works with anything speaking HTTP.

GDPR + DPA

Lead data on German servers with an Art. 28 DPA — consistent with the privacy advice you give yourself.

Less than a day's click budget

Free to try (3 forms, 100 responses/month). Pro at €12/month (€9/month annually): unlimited forms, your own branding, AI included.

Free

3 forms, 250 responses/month

Pro

Unlimited, 10,000 responses/month, AI included

View all plans

Questions from performance practice

Which questions belong in an ads audit intake?
The core: active channels, monthly spend as a select range, business model (e-commerce, lead gen, local), key conversion goals, tracking status (server-side? Consent Mode?), who currently manages it, and the open question "what do you think is going wrong?". The last one is gold: it reveals expectations and problem awareness before you're on the call.
Will prospects really disclose their ad spend?
As a select range, yes: "under €1,000 / €1,000-5,000 / €5,000-20,000 / over €20,000" isn't an intimate figure but an order of magnitude — and everyone understands a serious audit is impossible without it. A help text like "so we can judge which levers are worthwhile for you" makes the benefit explicit.
Should I request account access in the form already?
No — access comes after the first call, via the native routes: partner access via the Google Ads customer ID, partner request in Meta Business Suite. Never logins or passwords via form or email. The form only asks WHICH accounts exist and who manages them — entirely sufficient for preparation.
Why not Typeform for the audit funnel?
You advise clients on Consent Mode, server-side tracking and GDPR-compliant marketing — and collect your own leads via a US provider? That's a credibility gap attentive clients notice. Questee hosts in Germany, ships the DPA and, with logic and branding, costs a fraction of the Typeform tier that could do the same.
How do I filter out poor-fit enquiries without being rude?
The form makes declining easy and fair: you see spend and maturity before any meeting and can decline quickly and kindly below your threshold — ideally with a helpful pointer (a guide, a group programme, a later date). That's more respectful than a first call that visibly leads nowhere for either side.
Is the enquiry data stored GDPR-compliantly?
Yes — hosting exclusively in Germany, encrypted transfer, tenant-isolated database, Art. 28 GDPR DPA included. Your prospects' spend figures and business data go to no US cloud. Handling the enquiry itself rests on Art. 6(1)(b) GDPR; newsletter use needs a separate consent checkbox, which you can add to the form.
Can I run several funnels for different offers?
Yes — say separate intakes for Google Ads audit, Meta audit and ongoing management, or variants per target industry. Pro includes unlimited forms, each funnel with its own analytics: which source brings enquiries, where people drop off. A/B testing for variants is built in.

Your next first call starts at the levers

Generate your audit intake with AI, sharpen the spend and channel questions, embed it on your landing page. Start free.

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