For shop owners

The personal-shopping quiz: in-store advice for your online shop

Style, occasion, budget — three questions a good sales assistant would ask. The result is a recommendation instead of a 400-product grid. With conditional logic and result pages, embedded in your shop.

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How it works

3 Fragen between your visitor and a personal recommendation instead of product overload

Why your shop advises like a vending machine

Advice in store, self-service online

In store you would ask: "What are you looking for? What occasion? What budget?" Online, every visitor gets the same category page. The advisory skill that defines your store does not exist in your shop.

Choice overload leads to bounce

Faced with 400 products and no idea where to start, people do not buy — they leave. Size and colour filters help those who already know what they want. They do nothing for the undecided.

The visitor stays anonymous

Whoever bounces leaves nothing behind: no style, no budget, no e-mail. You do not even know what they were looking for — so you can neither follow up nor align your range with real needs.

Three steps to guided advice

  1. 1

    Map your advisory logic as a quiz

    You think about what you would ask in store: occasion, style, budget, maybe size or material preferences. With conditional logic you branch like in a real conversation — choosing "business" triggers different follow-ups than "festival". You link result pages to matching product or category URLs.

  2. 2

    Visitors are guided through the quiz

    Embedded on your home or category page, one question per screen — it feels like a conversation, not a form. Visitors finish in under two minutes, without fighting through filter menus.

  3. 3

    A recommendation instead of a product wall

    Depending on the answer combination, the visitor lands on the matching result page: "Your match: classic elegance for the office" with a link to a curated selection. In the analytics you see which styles and budgets are actually in demand — knowledge that previously vanished with the bounce.

The tools behind quiz-based advice

Conditional logic

Branching question paths like a sales conversation — each answer determines the next question.

Result pages

Different end screens per answer profile — with recommendation copy and a link to the matching selection.

One per screen

One question per screen — feels like advice, not a survey, especially on mobile.

Embedding in your shop

Via iframe or script on any page of your shop — no plugin, no platform switch.

Answer analytics

Which styles, occasions and budgets dominate? Assortment insight straight from the quiz.

AI generation in 30s

Describe your range in one sentence — the AI drafts questions and paths, you refine.

Advice at a fraction of a guided-selling suite

Free to experiment (3 forms, 100 responses/month). Pro for production use: unlimited forms, your own branding, AI included — €12/month, €9/month billed annually.

Free

3 forms, 250 responses/month

Pro

Unlimited, 10,000 responses/month, AI included

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Questions about quiz advice in your shop

Does the quiz pull products directly from my shop catalogue?
No — Questee is deliberately not a shop plugin with catalogue integration. You curate the result pages yourself: recommendation copy, image and link to the matching category or product page. That sounds like extra work but is an advantage: you control what gets recommended — like a sales assistant who knows what to show, not an algorithm sorting stock.
How many result variants should my quiz have?
Start with 3-5 style profiles — more variants mean more maintenance for the curated selections. Three questions with three options each give 27 combinations in theory, but in practice you bundle them into a few profiles ("classic", "sporty", "bold" × budget). Better 4 well-maintained result pages than 20 abandoned ones.
Do I need quiz takers' e-mail addresses?
Not necessarily — the quiz works completely anonymously as pure advice. Many shops ask optionally at the end: "Shall we e-mail you your style profile with matching new arrivals?" Important: voluntary, with a consent checkbox, and Questee documents the time and wording of the consent. Requiring an e-mail before the result noticeably hurts completion.
Is such a quiz GDPR-compliant?
Yes — Questee hosts in Germany, transfers encrypted and provides the Art. 28 GDPR DPA. As long as the quiz runs anonymously, hardly any personal data accrues; once you collect e-mail addresses, Questee documents the consent in an audit-proof way. US quiz tools cannot offer you exactly this point.
How is this different from guided-selling software like Zoovu?
Guided-selling suites integrate your product catalogue live and charge enterprise prices for it — four to five figures a year, plus an implementation project. Questee is the pragmatic route for shops with 1-20 people: a quiz with conditional logic and curated result pages, embedded via code snippet, from €12/month. That covers 90% of advisory cases — without a project budget.
Where in my shop should I place the quiz?
Three proven spots: prominently on the home page ("Find your style in 2 minutes"), on high-traffic category pages as an alternative to filtering, and as a dedicated landing page for ad traffic. The quiz pays off especially with paid traffic: undecided visitors who would otherwise bounce become advised visitors with a concrete recommendation.
Can I offer the quiz in two languages?
Yes — Questee supports multilingual forms (DE/EN). If your shop also sells internationally, you maintain both language versions in the same quiz instead of running two separate tools. Analytics aggregate across both languages.

Give your shop its advice back

Draft the quiz with AI, tune paths and result pages, embed it in your shop. Start free.

Build your personal-shopping quiz