For SEO agencies & freelancers

The SEO audit lead magnet that delivers qualified enquiries

Instead of a "free SEO check" with a name field: a structured enquiry form capturing domain, goals, past efforts and budget range. You spot mandate potential before the first call.

Create audit form
How it works

~45 Min of first-call time saved per unqualified enquiry the form filters out upfront

The problem with the "free SEO check"

Many leads, little substance

"Free" attracts everyone: hobby blogs, one-person shops without budget, the merely curious who just want the PDF. Your pipeline looks full — but hardly any enquiry carries a mandate.

Every enquiry costs a call

Whether budget, expectations and maturity fit, you only learn in the first call — 45 minutes per lead, often wasted. At ten enquiries a month that's a lost working day.

Audit without context

You get a domain and nothing else: no target keywords, no past efforts, no competitive context. The "check" stays generic — and that's exactly why it doesn't convert into a mandate.

From free bait to qualification funnel

  1. 1

    Set up the audit enquiry as a funnel

    Build a form with substance: domain, key landing pages, SEO goals (leads? rankings? visibility?), past efforts, in-house resources and budget range as a select. AI-generated, embedded on your site in minutes.

  2. 2

    Prospects answer step by step

    One question per screen feels like two minutes, not form bureaucracy. Conditional logic only asks what's relevant — someone who's never done SEO gets different follow-ups than a relaunch candidate.

  3. 3

    You prioritise by substance

    Every enquiry lands in your dashboard with full context and in your inbox. Budget there, goals clear? Offer a call. No budget? A friendly decline with a resources link — without a 45-minute call.

Built for lead qualification

Conditional logic

Follow-ups depend on answers: shop owners, local services and SaaS each get their own path.

Embedding on your site

Via iframe, script or popup right on your landing page — the funnel lives where your traffic arrives.

Answer piping

"For {domain} — what would success look like in 6 months?" Personal wording lifts completion rates.

Instant notification

New enquiry = email with all answers. React fast to hot leads before a competitor replies.

Webhooks

Pass answers automatically to your CRM or any other system — no Zapier required.

GDPR + DPA

Lead data on German servers, Art. 28 DPA included — clean for your privacy policy.

One qualified lead pays for the year

Free for your first funnel (3 forms, 100 responses/month). Pro at €12/month (€9/month annually): unlimited forms, your own branding, AI included.

Free

3 forms, 250 responses/month

Pro

Unlimited, 10,000 responses/month, AI included

View all plans

Questions from SEO practice

Doesn't a longer form scare leads away?
It filters — and that's the point. Someone unwilling to answer five substantial questions about their site wouldn't have taken an audit call seriously either. One-per-screen keeps perceived length short, and conditional logic skips the irrelevant. You trade quantity for quality — deliberately.
Which questions qualify best?
Three classics: budget range as a select ("unclear yet" is a signal too), "who handles SEO today?" (nobody / in-house / another agency) and "what should be different in 6 months?". Together they reveal maturity, willingness to pay and expectation-management needs — before the first call.
Why not Typeform for the lead funnel?
Typeform does funnels — but your prospects' lead data then sits with a US provider, and the tier with logic and enough responses costs several times more. As an agency you advise clients on clean marketing; a GDPR-compliant funnel hosted in Germany with a DPA is a credibility argument too.
Do I need consent for the lead data?
For handling the enquiry itself, Art. 6(1)(b) GDPR (pre-contractual measure) usually suffices — the prospect is actively asking. If you want to use the data for newsletters or remarketing beyond that, you need separate, active consent. Questee supports checkbox fields with required and optional status for this.
Can I embed the form on my website?
Yes — via iframe, script embed or as a popup button. The funnel runs right on your landing page, in your brand's look (Pro). Alternatively share the direct link in LinkedIn posts or your email signature.
How do leads get into my CRM?
Via webhook: every completed enquiry fires an HTTP call with all answers, which your CRM or an automation tool receives. Plus email notification and dashboard export. We deliberately don't promise native CRM integrations — the webhook works with everything.
Does this work for other lead magnets too?
Yes — the same pattern carries content audits, ads account checks, website reviews or initial-consultation requests. Create one form per offer (Pro: unlimited) and see in the dashboard which magnet brings the best enquiries.

Turn the free check into a qualification funnel

Generate your audit enquiry with AI, add the budget question, embed it on your site. Start free, cancel anytime.

Build your funnel now