For fashion shops

The style quiz that segments your customers by style — not by gut feeling

Five questions on style, colours and occasions produce a style profile per customer. Instead of one-size-fits-all newsletters, you send minimalists minimalism and boho fans boho — with measurably better campaigns.

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5 Fragen are enough for a style profile that sharpens every campaign afterwards

The scattergun newsletter and its consequences

One e-mail for everyone — relevant to no one

Your newsletter shows the new collection across all styles. The customer who only buys plain basics scrolls past ruffled dresses — twice, three times, then she stops opening. Generic fashion newsletters hit the bin faster than almost any other industry's.

Segmenting without data is guessing

Your e-mail tool can do segments — but where is the style data supposed to come from? Purchase history only helps after several orders, and new sign-ups are a blank page. So it stays "all recipients" and the hope that something sticks.

Every irrelevant e-mail costs subscribers

Unsubscribes and spam flags are the receipt for irrelevance — and they hurt deliverability of every future e-mail. The list you painstakingly built shrinks with every campaign that misses people's taste.

From quiz to segmented list

  1. 1

    Define style profiles, build the quiz

    You define 3-5 style profiles that fit your range — say "clean & minimal", "boho & playful", "smart business". The quiz asks about favourite looks, colour worlds, occasions and no-gos; conditional logic refines per answer. The AI drafts your first version in 30 seconds.

  2. 2

    Customers take the quiz — gladly

    A style quiz feels like self-discovery, not data collection — which is why people take it voluntarily. Embedded in your shop or as a landing page for social traffic, one question per screen, with their own style profile as the result page. The e-mail field is the natural final step: "We'll send you new arrivals that match your profile."

  3. 3

    Profile + consent flow into your e-mail tool

    Via webhook you pass e-mail and style profile to your e-mail tool, which builds segments and sends the double-opt-in confirmation. In parallel, Questee documents the time and wording of the consent — cleanly provable if anyone ever asks. From now on: boho campaigns to boho profiles.

Segmentation that starts in your shop

Conditional logic

Branching question paths lead every participant to her style profile — like a good consultation.

Result pages per profile

Each style profile gets its own result page with a description and a link to the matching selection.

Webhooks to your e-mail tool

E-mail + style profile land automatically in Brevo, Mailchimp & co. — pre-segmented.

Consent documented

Time and wording of every consent stored audit-proof — your GDPR evidence.

Embedding & landing page

Embed in your shop or use a dedicated quiz URL for your Instagram bio and ads.

Your branding (Pro)

Logo, colours, imagery — the quiz looks like your brand, not a survey tool.

Cheaper than a single lost subscriber is worth

Free to test (3 forms, 100 responses/month). Pro with unlimited forms, your own branding and AI included: €12/month, €9/month billed annually.

Free

3 forms, 250 responses/month

Pro

Unlimited, 10,000 responses/month, AI included

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Questions from fashion e-commerce practice

Does Questee also send the newsletters?
No, deliberately not — sending is done by your e-mail tool (Brevo, Mailchimp, Klaviyo etc.), which is built for it. Via webhook, Questee delivers what your tool lacks: the style profile as a segmentation attribute plus the documented consent. Division of labour instead of jack-of-all-trades: quiz and data from Questee, sending from your specialist.
How does double opt-in work here?
Questee captures the consent in the quiz and documents time and wording — that is stage one. The confirmation e-mail (stage two) is sent by your e-mail tool as soon as the address arrives via webhook; practically every tool has a built-in double-opt-in flow. Each component does what it does best, and you have both stages cleanly evidenced.
Why do people voluntarily take a style quiz?
Because the result gives them something: a style profile is self-discovery with entertainment value — the same principle that has carried personality tests for decades. Unlike a "subscribe to newsletter" field, the quiz offers an exchange: two minutes of answers for a personal style assessment. The e-mail field at the end then feels like a service, not a demand.
Is this GDPR-compliant — especially with e-mail capture?
Yes — Questee hosts in Germany, provides the Art. 28 GDPR DPA and stores the time and exact wording of every consent. Important for you: consent must be voluntary, so show the quiz result without requiring an e-mail and make the newsletter sign-up an optional checkbox. Set up this way, you are demonstrably clean.
Why not a quiz tool like Typeform or Interact?
Both are US providers — your quiz data including e-mail addresses then sits outside the EU, which you have to explain in your privacy policy. Add pricing models that scale with response volume: a successful quiz quickly gets expensive there. Questee hosts in Germany, documents consents and costs a predictable €12/month — however well your quiz performs.
What questions belong in a good style quiz?
Proven: favourite outfit type (image choice works brilliantly), colour world (muted vs. bold), most frequent occasion (office, casual, evening), fit preference (fitted vs. oversized) and one no-go ("What would you never wear?"). Five to seven questions is the sweet spot — enough for a credible profile, short enough for high completion rates.
Can I use the quiz for Instagram traffic?
Yes — every Questee form has its own URL you can put in your bio, stories or ads. A style quiz is ideal material for it: "Which style type are you?" gets more clicks than "Visit our shop". Social reach becomes a segmented list instead of anonymous page views.

Your next campaign hits the right taste

Define style profiles, draft the quiz with AI, webhook to your e-mail tool — segmented from day one. Start free.

Create your style quiz