For product & growth teams

Learn what your trials want to achieve — before they churn

Three jobs-to-be-done questions right after signup: what do you want to achieve, how do you solve it today, how do you measure success? The answers segment your onboarding — and explain your churn.

Build your survey
How it works

3 Fragen are enough to segment trials by use case and success criterion

The blind spot in your trial funnel

Trials vanish without a word

Signup, three clicks, never seen again. Your analytics tool shows you WHERE they dropped off — but not WHAT they wanted to achieve and why your product didn't show it. The most important data point is entirely missing.

One onboarding for everyone

The agency user with client projects and the solo founder with a side project see the same tour, the same tips, the same sample data. For half of them the first impression is irrelevant — and irrelevant feels like "not for me".

Churn reasons stay speculation

In the retro it's "probably too complicated" or "wrong channel" — nobody can prove it. Without the trials' original intent, you can't tell whether the product made the wrong promise or delivered the right one badly.

How Questee closes the gap

  1. 1

    Set up your JTBD survey in minutes

    Three to five questions, no more: "What do you want to achieve with us?" (selection + free text), "How do you solve this today?", "How will you know after 14 days that it's working?". Conditional logic digs deeper only where an answer warrants it.

  2. 2

    Embed it right after signup

    Embedded into the first app screen or linked from the welcome email. One per screen, under a minute of effort — right after signup willingness to answer peaks, because the motivation is still freshly worded in their head.

  3. 3

    Segments steer, answers explain

    Via webhook every answer flows into your tooling — onboarding emails by use case, Slack alerts on ICP matches. Weeks later you read in the dashboard what churned trials wanted to achieve: your most honest churn report.

Built for signup-adjacent surveying

Embedding

Survey right in the first app screen — no context switch, no lost answers.

Webhooks

Answers as JSON into your tooling — you drive email segments and alerts yourself.

Conditional logic

Follow-up only on "different goal" — the survey stays at three questions for everyone else.

Answer piping

"You want to achieve X — how do you do that today?" — the survey feels like a conversation.

Analytics dashboard

Use-case distribution and answers over time — JTBD data without spreadsheet tinkering.

EU hosting & DPA

User data on German servers from second one — consistent with your own GDPR promise.

No onboarding-suite subscription for three questions

Free to validate (3 forms, 100 responses/month). Pro at €12/month (€9/month annually): unlimited forms, your own branding, AI included.

Free

3 forms, 250 responses/month

Pro

Unlimited, 10,000 responses/month, AI included

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Questions from growth teams

Isn't a survey right after signup annoying?
Not if it's short and pays off: three questions in under a minute, and ideally the answer visibly personalises the onboarding ("We'll show you X first"). Then the survey isn't an obstacle but the first step of the product experience. Beyond five questions with no visible benefit it tips — so: keep it short and skippable.
Which jobs-to-be-done questions work?
The classic in three parts: "What made you create an account today?" (the trigger), "How do you solve this currently?" (the status quo you're competing against) and "How will you judge whether it works?" (the success criterion). Important: at least one free-text question — your users' literal phrasing is marketing copy in raw form.
How do I use the answers to segment onboarding?
Via the webhook: every answer goes as JSON to your endpoint, where you map use case to segment and drive your onboarding emails or in-app hints accordingly — in your email tool or your own logic. Questee deliberately claims no canned integration with specific tools; the webhook works with any stack.
Why not Typeform right after signup?
Right after signup is the most delicate moment for data trust: the user just gave you their email — and the first interaction sends them to a US cloud tool? If your SaaS advertises EU data residency, that's off-brand. Questee hosts in Germany, runs invisibly in your app via embedding, and costs €12/month flat instead of volume tiers.
Is surveying right after signup GDPR-compliant?
Yes — usage-goal information is well justified under pre-contractual measures or legitimate interest, as long as you ask sparingly and link your privacy policy (possible right in the form). Answers are transferred encrypted and stored tenant-isolated on German servers, with an Art. 28 GDPR DPA. Making it voluntary (skip option) keeps it extra clean.
Are the response numbers enough for solid conclusions?
Faster than you'd think: even 50 to 100 answers show whether your trials concentrate on two or three use cases or scatter widely — and that's the core decision for onboarding and positioning. It's not about statistical significance, but about patterns you currently can't see at all.
Can I combine this with a churn survey later?
Yes, and that's the real lever: same platform, a second form at trial end ("What was missing?"). Together with the onboarding survey you have intent AND outcome per trial — you see not just that someone left, but which goal your product failed to deliver. With Pro you create unlimited forms.

Ask your trials before churn stops telling you

Build the JTBD survey, embed it after signup, webhook into your segmentation. Start free — the next signups won't wait.

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