For web designers & web agencies

The website brief that's complete before the kickoff

Structured briefing form for new clients: goals, audience, sitemap, example sites, budget — all in one place instead of twelve email threads. You start the kickoff with concept work, not a questionnaire.

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What gets asked?

~3 Std less email ping-pong per website project — brief complete before kickoff

Recognise these project starts?

The brief arrives in instalments

Goals on Monday, three example links on Wednesday, "oh, we also need a blog" on Friday. You piece project requirements together from a dozen emails — and are guaranteed to miss one.

Kickoff without substance

The first meeting is spent on basics: who is the audience? What should the site achieve? Which content already exists? An hour of workshop time in which no concept emerges.

The budget question comes too late

You spend three days on a concept — then it turns out the client had a quarter of your quote in mind. Without a budget range in the brief, you plan blind and negotiate backwards.

How project starts work with Questee

  1. 1

    Structure your brief once

    Build your website brief as a form: project goals, audience, desired pages, existing content, example sites with reasoning, timeline and budget range. AI-generated in 30 seconds, then adapted to your process.

  2. 2

    Client completes it — calmly and fully

    One question per screen, logo and asset upload right in the form, draft saving for clients who need to clarify the budget internally first. Required fields ensure nothing gets "sent later".

  3. 3

    Kickoff on a complete foundation

    All answers structured in your dashboard, optionally via email or webhook into your own system. You read the brief in ten minutes and use the kickoff for what the client pays you for: concept.

Built for professional project starts

File upload in the brief

Logo, style guide, existing copy — clients upload assets directly instead of scattering them across email attachments.

Conditional logic

Shop questions only for e-commerce projects, relaunch questions only if a site already exists — the brief stays lean.

Your branding (Pro)

Logo, colours, custom domain — the brief is the first impression of your work and looks the part.

Draft saving

Clients can pause and resume later — important when budget or content needs internal sign-off first.

Answer piping

Later questions pick up earlier answers ("You named {goal} — how will you measure success?") — feels like a conversation.

GDPR + DPA

Hosted in Germany, Art. 28 GDPR DPA included — fits cleanly into your own processing chain.

Pays off from the first project

Free to try (3 forms, 100 responses/month). Pro at €12/month (€9/month annually) with unlimited forms, your own branding and AI included — less than a quarter hour of your rate.

Free

3 forms, 250 responses/month

Pro

Unlimited, 10,000 responses/month, AI included

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Questions from agency life

What belongs in a website brief?
Proven structure: project goal in one sentence, target audience(s), desired pages and features, existing content and assets, 2-3 example sites with reasons why, anti-examples, timeline and budget range as a select field. Plus responsibilities: who delivers copy, who signs off? With Questee you set this up once and reuse it for every project.
Will clients really state a budget in a form?
With select ranges, yes: "under €3,000 / €3,000-8,000 / €8,000-15,000 / above" is a much lower barrier than a free number field. A short help text ("helps us propose something that fits instead of planning past your needs") raises the response rate further. Even a "don't know yet" option is information.
Why not just Google Forms?
Because the brief is your first work sample. A Google form in default purple tells the new client who's buying a website from you: corners were cut here. Questee renders your brief with your logo, your colours and optionally your domain — the client experiences the quality level they're commissioning from the first click.
How is Questee different from Typeform?
Three points: price (Typeform with logic and branding quickly hits €50+/month, Questee Pro is €12), data location (Typeform is US cloud — tricky when you as an agency are a processor for your own clients) and a DPA without enterprise negotiations. The respondent experience — one question per screen, conditional logic — you get just the same.
I'm a processor for my own clients — does this fit?
Yes, that's exactly what the chain is for: Questee is your sub-processor with an Art. 28 GDPR DPA, hosted exclusively in Germany, no US data transfer. You can document that cleanly towards your clients — unlike US tools, where you'd have to explain standard contractual clauses and transfer impact assessments.
Can clients attach files like logos and copy?
Yes — file upload is its own question type. Logo, style guide, existing copy or screenshots of the old site land right with the brief instead of being spread across email attachments, WeTransfer links and Dropbox folders. Uploads are virus-scanned server-side.
How do I get the answers into my workflow?
You get an email notification per submission, see all briefs structured in the dashboard and can export them. For automation there are webhooks — pass answers to any system that speaks HTTP. There are deliberately no native one-click integrations with project management tools; the webhook is the honest, flexible route.

Your next kickoff starts with concept, not questions

Generate your briefing form with AI in 30 seconds, adapt it, send the link to your new client. Start free, no contract.

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