For agencies & studios

The client brief that is complete before kickoff

A structured briefing form instead of ten e-mail threads: audience, budget, brand guidelines — in writing before the team starts. Documented against scope creep.

Start template
What is asked?

~2 Std of brief reconstruction saved per project — no e-mail archaeology afternoon

Every project starts the same way

The brief lives in ten e-mail threads

A phone call here, three e-mails there, one line in meeting notes. At kickoff, audience, budget and brand guidelines are missing — and the team starts anyway because the deadline stands.

The Word template comes back empty

Forty questions in a row in a Word document scare every client off. They answer the first five, write "let's discuss the rest by phone" — and the briefing doc stays decorative.

Unbriefed = scope creep

"But we discussed that" stands against empty project documentation. Every verbal agreement without a written brief becomes a free revision round — eating the project's margin.

How Questee fixes this

  1. 1

    Build the briefing form once

    Customise the template: project goal, audience, budget range, brand guidelines, deliverables, deadline, decision-makers. One question branch per service (branding, campaign, website) via conditional logic.

  2. 2

    Client fills in — one question at a time

    Instead of 40 questions on one Word page: one question per screen, irrelevant branches hidden, logo and style guide upload right in the form. Draft saving included — the client actually reaches the end.

  3. 3

    Kickoff with a complete brief

    You receive the brief instantly as a structured record — as PDF for the project folder, as reference for quote and scope definition. When the client wants more later, you point at their own brief.

What agency briefs need

Conditional logic per service

Branding, campaign and website questions appear only for the matching project type.

File upload for assets

Logo, style guide, previous creatives — right in the brief instead of the fifth e-mail attachment.

30-day draft saving

Marketing lead starts, management adds the budget — same link.

Your branding, not ours

Your logo, colours and domain — the brief looks like it came from your studio.

Hosted in Germany

Client strategies and budgets stay on German servers — not in the US cloud.

PDF export to the project

The brief as a dated PDF in the project folder — the reference for every scope question.

Cheaper than one revision round

Free to try (3 forms). Pro for agency life: unlimited forms for briefs, feedback and onboarding — €9/month annually.

Free

3 forms, 250 responses/month

Pro

Unlimited, 10,000 responses/month, AI included

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Answers from agency life

Why not just Typeform?
Typeform handles logic — but stores client strategies, budgets and market data in the US cloud. For a brief with confidential figures, that's a conversation you don't want to have with your client's DPO. Questee hosts in Germany, DPA included — at a fraction of the Pro price.
Do clients actually complete such a form?
Far more likely than a Word document with 40 questions in a row. One question per screen lowers the barrier, conditional logic hides the irrelevant, and the client sees progress. Anyone interrupted resumes via draft link — completion beats the document attachment noticeably.
Does this really help against scope creep?
It doesn't replace a contract, but it creates the documentation missing today: a dated brief, filled in by the client, with deliverables and budget range. When "but we discussed that" comes up, you point at their own document — and negotiate the extra work as a change request instead of giving it away.
Can the form match my agency's look?
Yes — logo, colours, type mood and optionally your own domain (Pro). The brief is often the first working touchpoint after the pitch; it should look like your studio, not like a survey tool.
Can several people on the client side fill in together?
Yes — the form saves as a draft and resumes via the same link (30 days). Marketing answers audience and brand questions, management adds the budget range. You get one brief instead of three contradictory e-mails.
What about existing clients — doesn't a form feel impersonal?
The form doesn't replace the conversation, it prepares it. Many agencies send the link before the kickoff call: the client sorts their thoughts in writing, the call deepens instead of collecting. Result: shorter meetings and a brief already documented at the meeting.
Can I create different briefs for different services?
Both work: one form with conditional branches per project type — or separate forms for branding, campaign and website. Pro includes unlimited forms; many agencies add feedback and sign-off forms in the same style.

Next project: kickoff with a full brief

Start the template, adjust question branches, send the link before kickoff. Free trial, no contract.

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